No, I don’t mean the fluffy stuff that falls during winter or that adorns a multitude of Christmas card scenes (although when they turn into ice flakes they can sting in minus temperatures, and impair your vision during a nor’easter). The contemporary meaning of a ‘snowflake’ or a ‘special snowflake’ is aimed primarily at the millennial generation who tend to think they are always right (usually with no evidence or a theory), struggle with criticism, and cannot accept when they are wrong or have made a mistake, and who have escalated levels of entitlement. However, snowflakes aren’t solely millennials as some are now seeing this kind of behavior as acceptable, and is spreading to all generations. This is dangerous, especially as millennials are now becoming parents to the next generation and encouraging this blinkered and narrow mindset of behaviors.

It’s dangerous too, as many are bosses, teachers, and who publish their views online and in print, and thus influence the masses, including those who are easily manipulated or ones that aren’t so bright. Slowly this kind of attitude has become acceptable, even though it is essentially a derogatory term, however you want to dress it up. The problem is many snowflakes don’t wish to listen, and it only takes one other to agree with them for them to assume they are right and everyone else is wrong. Often people choose not to engage with them, mainly because it’s a waste of breath and effort to try to rationally discuss things with people who can only see a single viewpoint, but the danger here is that with no one challenging them, again they presume they are correct.

I’ve stumbled across various snowflake outbursts and just ignore them, but recently I decided to challenge one because it was so ludicrous and it could have cost some unsuspecting innocent their job. On Facebook someone was having a rant about a beauty counter not giving her some foundation samples. The responses were mainly in the region of people encouraging the poster to complain. One even went so far as to say write to the area manager and call them to report them for refusing to give out samples! I decided it was time to step in—a few said it depended on the counter and if there were samples available or not, and others were all for getting the counter personnel in as much trouble they could muster. I simply and logically told them all that a free sample is given at the discretion of the staff member, therefore, just because you are there doesn’t mean you are entitled to receive a sample. What if there really were no samples, what if they were the wrong shade or for the wrong skin type? The danger is that that snowflakes encourage one another; my response got one like, and the post encouraging people to call the area manager to complain because a free sample was refused had over a dozen likes. I can tell you now the area manager would do something (rightly or wrongly as brand image is important) because it’s a power trip, even if the staff member was right in not handing out non-existent or incorrect samples. Companies hate complaints, and while some will ignore petty ones, while some will go overboard under the guise of a faux sense of power.

A snowflake may think they are entitled and that they are being lied to, and don’t think of the consequences. That staff member may get fired, warned, turned down for a promotion due to an exaggerated and unsubstantiated accusation. Is that right, reasonable, or fair? All I can do is shake my head at snowflakes, because the more people that agree with them (other snowflakes) then they will just carry on behaving in such a manner, thus they may influence the next generation of ultra snowflakes. I call upon all out there to challenge a snowflake when they are being basically a Prima Donna in order to save society. One can disagree on many topics (I accept many will hate Marmite as long as they accept not all vegetarians like zucchini) and still be civil, and that’s part of being a rational adult human being.

Too many vloggers, and Twitter stars, think they can get away with saying and doing anything, because they appeal to a certain sector of society. An apology is too late, but perhaps it stems from an inflated sense of ego and adulation due to the number of followers they have, or plain inexperience and naivety? Just because someone is popular doesn’t mean they are right, just as the most expensive face cream may not be the best in the world, or the most famous champagne the best tasting one on the market. The same goes for celebrities; they are free to express their beliefs and opinions, but it doesn’t mean that they are right, nor do some assume that they are. As accusations fly around social media accounts once a celebrity endorses or criticizes something, snowflakes need to get they were just expressing a viewpoint—something we all as humans are theoretically free to do. I have a feeling some snowflakes are going to get crushed into slush before they figure out life isn’t perfect, not everyone is going to agree with you, and that learning to accept you are wrong and criticism is called growing up and becoming and responsible member of society. I ignored snowflakes before, but I realize now by ignoring them they have mistaken that as others agreeing with them. Time to catch and save those delicate, and fragile snowflakes now before it’s too late.

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